I find it interesting that so many Realtors don’t place a priority on the promotional materials used to feature the homes they are trying to sell. Especially considering that most home buyers are now being introduced to the home for the first time online – you’d think that quality photographs would be essential.

When poor photographs are used to feature a property, many negative aspects can be perceived such as the home appearing much smaller and crowded than it really is (by using the wrong lenses), and much darker (by not knowing how to take proper exposures).

Below are photographs of one of my listings – a side by side comparison of SOME photographs I’m using to market my current listing, vs a previous time this same house was marketed on the MLS with another Realtor.

If you were selling your home, which would you prefer?

When hiring a Realtor to market your home, make sure they are hiring a professional photographer to capture your home in the most favourable way.  Your home will stand out much better, and this is especially important when trying to sell your home in a very competitive market such as the one we’re dealing with right now in South Surrey / White Rock, BC.